About Applied Edge Marketing

Marketing That Works Right Now

We cut through the noise to teach you proven strategies that get customers and keep them. Applied Edge Marketing is built on real experience, not theories, so you can learn what works now and apply it immediately.

Our mission is simple: to equip marketers and business owners with clear, actionable methods that are tested in the real world and evolve with technology.

Everything we teach is grounded in what we have tested ourselves. Our focus is on clarity, results, and helping you become a better marketer, improve your business, and make more money.

AI Alone Won't Make You a Better Marketer

AI is a powerful tool, but it has real limits. Without the judgment and skill of a trained marketer, it can mislead, misfire, or simply fail to create real results. We've integrated AI extensively into our marketing processes and we've found some important limitations:

Often hallucinates and produces confident but false information, which can be costly if trusted blindly
Can have issues prioritizing the right marketing methods from the endless noise of tactics and trends
Struggles to apply knowledge to real-world company scenarios, client contexts, and business goals
Cannot replace the strategic thinking required to decide what to do, when to do it, and why it matters
Not able to produce quality outputs without quality data inputs, which many businesses don't have or have organized in the right way
Generally lacks creativity grounded in human empathy, cultural context, and brand storytelling
Can't be held accountable for results and evolving: A trained marketer is responsible for success, learning from results, and adjusting
Inability to develop comprehensive strategies and campaigns that deliver results without marketing guidance and information

AI is a powerful tool, but success depends on training marketers to use it wisely and how to apply it for maximum impact.

Why We Exist

Most marketing education options fall into the same traps: overpriced, outdated, or disconnected from what works today. Many business owners also face agencies, gurus, and even CMOs who overcharge and underdeliver.

Issues with many current marketing training and techniques:

Outdated, stale, or overly academic

Difficult to apply within actual company workflows

Little connection to real world case studies or results

Overly generic and lacking depth or focus

Too expensive, time-consuming, and inflexible

Overwhelming for beginners but surface-level for pros

Too biased to specific platforms or tools

What Makes Us Different

Hands-on experience. We are not academics. We are practitioners who know what it takes to generate revenue.

Practical and modern

Marketing is full of hype and bullshit. Our methods are proven and evolve with the industry and AI.

Built for all levels

Whether you are just starting or already advanced, we give you the tools to grow.

Focused on outcomes

This is not about learning for the sake of it. It is about becoming more effective and making more money.

Core Principles

Real-world results first: If it does not work in practice, it does not make the cut.

Transparency: No fluff, no gimmicks, just proven strategies.

Growth-minded: Marketing evolves quickly. We teach the fundamentals and the latest tactics.

Practical learning: Lessons are short and actionable so you can apply them right away.

Community and support: We believe marketers should help marketers. Knowledge should be shared, not hidden.

Founder and Contributors

Applied Edge Marketing was founded by Brandon Powell, a marketer with 20+ years of experience building strategies that drive results. Brandon has worked with businesses of all sizes and across industries to help them grow revenue, improve customer retention, and sharpen their marketing edge.

Alongside Brandon are seasoned contributors with proven success in digital marketing, sales, and business growth. Together, they bring decades of experience and hundreds of successful campaigns to help you learn what truly works.